World Fair Trade Day

Established in 2004 by the World Fair Trade Organization (WFTO), this day is always held on the second Saturday in May. Its creation is the culmination of the efforts of pioneers who began thinking and working in the 1940s.

The Day therefore celebrates fair trade as a whole, which transcends brand names. It’s an opportunity to promote a fairer economy and trade from a social enterprise perspective.

The Organization sees itself as a global community that places people and the planet at the heart of its actions. It is made up of activists who fight for change and defend a global equitable approach.

This association of visionary small and medium-sized enterprises is committed to a new economy. It proposes a realistic alternative to the current exploitation of resources, with a vision focused on social and environmental sustainability without neglecting economic success.

World Fair Trade Day is distinct from the month of October promoted by Fairtrade International with the support of Fairtrade Canada. The latter promotes Flocert-certified fair trade products marketed by companies committed to fair trade. What’s special is that these companies don’t necessarily have a global fair trade approach as their mission.

These gatherings allow us to discuss the relevance of fair trade at two different times of the year. Interested parties can subscribe to the Association québécoise du commerce équitable newsletter (in French only).